What is feedback extortion in marketplaces?
This article will define and explain marketplace feedback extortion, shedding light on its meaning and implications.
Definition of feedback extortion in marketplaces
Feedback extortion is user behavior where a user makes a good review conditional on exorbitant demands or threatens to give a positive review only in exchange for one.
On many marketplaces, a good rating means access to further customers or services, which can lead to good feedback being used as leverage. For example, on ride-hailing apps, providers that go under a certain rating will be banned from the platform. Good reviews can be integral to their livelihood. For customers, a low rating can mean no longer having access to services through the platform, as providers will not accept your requests.
Most marketplaces prohibit feedback extortion and use a double-blind review process to enforce the rule. However, feedback extortion still remains a problem on marketplaces.
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