Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
The 5 questions to ask when choosing marketplace software
There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea.
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns.
Most Read Academy Articles
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Marketplace metrics: 26 key metrics and how to use them
What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.
The marketplace business model guide
Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
Marketplace pricing: How to set the right take rate
The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
How to run your marketplace operations with AI agents
How Drive lah cut its team from 88 to 35 while growing the business, using AI agents for collections, verification, customer service, and sales, and the practical framework any marketplace can follow to do the same.
What does it cost to run a marketplace platform?
This article breaks down what it actually costs to run a marketplace platform once real users show up, with a thorough comparison between custom infrastructure, Render, and Sharetribe.
The EU's new withdrawal button rule: what it means for your marketplace
The EU now requires a withdrawal button on most online marketplaces selling to consumers. Here's who it affects and what to do about it.
Can you vibe-code an online marketplace?
I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.
Marketplace mobile app: why, when, and how to build one
Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack.
AEO for marketplaces
AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO).
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
How to run your marketplace operations with AI agents
How Drive lah cut its team from 88 to 35 while growing the business, using AI agents for collections, verification, customer service, and sales, and the practical framework any marketplace can follow to do the same.
What does it cost to run a marketplace platform?
This article breaks down what it actually costs to run a marketplace platform once real users show up, with a thorough comparison between custom infrastructure, Render, and Sharetribe.
The EU's new withdrawal button rule: what it means for your marketplace
The EU now requires a withdrawal button on most online marketplaces selling to consumers. Here's who it affects and what to do about it.
Can you vibe-code an online marketplace?
I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.
Marketplace mobile app: why, when, and how to build one
Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack.
AEO for marketplaces
AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO).
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