Marketing and growth for marketplaces

What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.

Strategies that bring demand to your freshly opened marketplace platform.

Making sure every visitor knows how your marketplace can help them.

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

Use the brand strategy canvas to find your unique marketplace positioning.

The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for).

Content marketing and local marketplaces are a perfect match.

The basics of setting up your first-ever Google Ads campaign.

Choosing the early-stage marketing mix for your marketplace.

Our advice in most articles on this blog is to not scale your marketplace yet. Not in this one. In this article, we'll lay out the four stages of expanding your business to new categories, user groups, and locations.

Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

When one of the world’s most successful angel investors talks marketplaces, we listen.

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

Gregory Edwards shares his advice for the best marketplace SEO results.

Michael Caldwell shares how to take both users and search engines into account when creating your website.

Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.

Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.

Marketplace content marketing with an SEO mindset.

How to find your initial set of keywords and get started with a marketplace keyword strategy.

This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.

A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding.

Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not.

Can you build a successful marketplace business without funding? Absolutely! Bootstrapping might even help you become profitable faster.

Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda.

Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe. What benefits does the Fortune 500 company see in the sharing economy?

Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this.

A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time.

Learn how to transform your sharing economy business with PR, and get a free professional press release template.

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

Quality over quantity—an essential part of EatWith's success.

Member satisfaction is the ultimate marketplace key performance indicator.

Advice on alternative ways to fund your marketplace startup.

Neal Gorenflo thinks you should start small and replicate grassroot movements.

Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.