Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns.
Most Read Academy Articles
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Marketing & growth
Marketplace metrics: 26 key metrics and how to use them
What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.
Starting a marketplace
Business Model
The marketplace business model guide
Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
Business Model
Marketplace pricing: How to set the right take rate
The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
The marketplace business model guide
Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
Fondy marketplace payments: overview of key features
Are you considering Fondy to power your marketplace payments? Here's our thorough overview on its key features, pricing, and more.
How to raise funding for a Sharetribe-powered marketplace
Lessons from 30+ Sharetribe-powered marketplaces that have raised a total of $66M in venture funding.
How to scale your marketplace
Our advice in most articles on this blog is to not scale your marketplace yet. Not in this one. In this article, we'll lay out the four stages of expanding your business to new categories, user groups, and locations.
Trustap marketplace payments–overview of key features
Is Trustap the right marketplace payment partner for you? Here's an overview of Trustap's key features, pricing, support, and more.
Product-market fit for marketplaces
Product-market fit is a critical stage that shows your marketplace can be profitable. Here's how you can reach it with your marketplace.
Problem-solution fit for marketplaces
Problem-solution fit is a sign your product is solving a real problem for users. Here’s how to identify if you’ve reached it—and what to do if you find out you haven’t.
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