Web analytics tools can help you understand, who is visiting your marketplace, what pages are they visiting, how often are they visiting those pages, and a lot more.

You can use Plausible or Google Analytics as your web analytics tool. Google Analytics is an industry leader and provides extensive tooling for understanding your marketplace traffic.
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Plausible is a newer service. What it lacks in scope, it makes up for in ease of use. Crucially, Plausible is GDPR compliant, so businesses in the EU may use it without the risk of incurring a fine. Google Analytics' GDPR compliance remains murky. Sharetribe, as a Finnish company bound by EU law, uses Plausible to understand traffic to our website.

You can learn how to track your marketplace traffic with Plausible in this article.

You can learn how to track your marketplace traffic with Google Analytics in this article.